Golily: The Window Source of Springfield Case Study

The Window Source of Springfield

Case Study

Dormant Contacts

713

Revenue Generated

$76,163

How The Window Source of Springfield transformed their dormant database with Golily.

Impressive Results Without Additional Ad Spend

See how our database activation strategy turned dormant contacts into revenue for The Window Source of Springfield.

31%

Reply Rate

223 out of 713 contacts engaged with our campaigns.

43.75%

Close Rate

7 out of 16 appointments converted to sales.

$10,880

Average Ticket

High-value sales from previously dormant contacts.

$106.79

Revenue Per Contact

The value of each contact in your database.

Appointments Set

Quality opportunities generated from the campaign.

$76,163

Total Revenue

Generated with zero additional ad spend.

Key Takeaways

Generated $76,163 in revenue from previously untapped contacts
Achieved 31% reply rate, far exceeding typical cold outreach standards
Converted 43.75% of appointments into sales, demonstrating exceptional lead quality
Every contact in the database was worth $106.79 on average — a hidden asset
High average ticket of $10,880 shows the value of reactivating dormant contacts

About Golily

Golily specializes in reactivating dormant databases to generate revenue without additional marketing spend.

This case study demonstrates how our database activation strategies create measurable business results. For more information about Golily's approach to database reactivation, visit golily.io